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MLM genealogy leads can be a valuable resource in building your network marketing business, especially if you're a skilled marketer. However, as with anything else, there are both positives and negatives to using them. Herein, we'll examine the issues surrounding MLM genealogy lists.

First, The Good...

I often talk to networkers who are new to the business. More often than not, they've been advised by their upline to do a list of friends, family, and acquaintances to approach about their opportunity.

This is not the best advice.

If you're marketing sports cars, the best possible prospect is someone who has bought a sports car recently... that might include your friends, family, and acquaintances.

Sponsoring anyone into your MLM opportunity is no different. Preferably, you want t speak with individuals who have signed up with a network marketing opportunity recently. These are known as "opportunity buyers," and that's precisely what MLM genealogy leads are.

So, if you're thinking about getting MLM genealogy leads, you're on the right track.

The Bad...

Regrettably, it's not usually that simple.

MLM genealogy leads are often years old, having been pulled from the back office of companies which are no longer in business. This translates into plenty of bad numbers and people screaming, "John doesn't live here anymore... Stop phoning me!"

In addition, there's a very good chance that the list has been sold often times. Chances are, your "fresh MLM genealogy lead" is contacted many times before you ever bought their information.

One more issue is customers. Many companies place both customers and marketers in the same report, and just because somebody purchased a product doesn't imply they'll be thinking about joining an opportunity. Yet more of your time is squandered.

The Ugly...

Lastly, there's one very important thing to consider. Every name on the list which you bought it there for one purpose and one purpose only: they joined, or purchased product from, a MLM.

Not one of them called for their name to be put there, neither did they ask to be solicited by you.

This affects you in two ways:

1) Legally, you have to be mindful in how you make contact. Since you don't have their permission, and their telephone number might be on the do not phone call list, you can't use something like voice broadcasting... and you have to be careful with e-mail.

You may call them one by one, but that's not so efficient...

Direct mail is probably most secure, but some MLM genealogy leads actually come with address data. Most include name, phone number, and e-mail if you're lucky.

2) It requires more skill to be successful with these leads. If you're going to pick up the phone and call them harsh, you better understand exactly what you're going to say and be confident in your delivery.

If not--if they smell fear--you'll be eaten alive!

That is it! The good, the bad, and the ugly on MLM genealogy leads.

You might be right to be targeting opportunity buyers, but don't forget that many MLM genealogy lists are old, outdated and full of bad data. You'll need to be careful how you get in touch with them, and when you do actually reach the person whose name is on your list you will have to handle the conversation with care.

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